abbas, G., M. Arshad, M. Imran, M. Ul-Hassan, S. Waqar, S. G. Bukhari, M.M. Imran, Z. Ul-Abidin, Umara Shared, S.Jaffery, U. Farooq, M. S. Imran, K. Imran, U. Shehzad, and S. Qamar. “CONSUMER PREFERENCES AND MARKET TRENDS: CUSTOMIZING POULTRY PRODUCTS FOR CUSTOMER BASED POULTRY MARKETS”. Pakistan Journal of Science, vol. 76, no. 02, June 2024, pp. 396-15, doi:10.57041/vol76iss02pp396-415.