EVALUATION OF FACTORS THAT ENCOURAGE PUBLIC TRANSIT USAGE: A CASE STUDY OF LAHORE

Abstract

Mass Transit System is considered as one of the important parameter in reducing
Public Transport (PT) problem worldwide. Commonly used systems under the umbrella of Mass
Transit are Bus Rapid Transit System (BRTS) and Light Rail Transit System (LRTS). BRTS is
considered better in urban transport planning because of its lesser construction cost and higher
accessibility over LRTS. PT in Lahore is inadequate as compared to actual travel demand. This study /
project aims at estimating the choice of informal transport as well as own-vehicle (private vehicle)
users and also to identify encouraging factors which facilitate them to shift to BRTS. A Stated
Preference (SP) approach was used to collect data about travel time, cost, distance, mode choice along
with some socio-economic attributes, such as gender, age and occupation. Binary logistic regression
was performed for creation of regression models. It was found that BRTS has a potential to attract
motorcycle users. However, car users prefer their own vehicles. Modal shift of people was found
dependent on travel time and trip cost.