APPLICATION OF GIS IN TOURISM MARKETING

Abstract

In the modern world where technology and information systems are a dire for every sectors improvement, the tourism industry can also not progress without them. Geographic Information Systems (GIS) helps identify where the potential resources are located, their distribution, information about them and their associated characteristics. Beyond providing cartographic applications, GIS plays an essential role in tourism comfort and effectiveness. For this study, two-weeks Global Positioning System (GPS) based survey was conducted in Rohri division of Sukkur district. Spatial and attribute data regarding potential tourism sites was collected to highlight tourism potential in the division. A spatial inventory of tourism spots was developed by making use of GPS data. In result of this study various thematic maps were developed for the tourists to identify the potential as well as unexplored tourism sites in the district with an aim to promote tourism.