M. TARIQ. POULTRY PRODUCT PERCEPTION: A COMPARATIVE STUDY OF FRESH AND VALUE-ADDED MEAT PREFERENCES IN PUNJAB’S URBAN CENTERS. Pakistan Journal of Science, [S. l.], v. 77, n. 02, p. 315–326, 2025. DOI: 10.57041/vol77iss02pp315-326. Disponível em: https://pjosr.com/index.php/pjs/article/view/1499. Acesso em: 10 jun. 2026.