CONSUMER PREFERENCES AND MARKET TRENDS: CUSTOMIZING POULTRY PRODUCTS FOR CUSTOMER BASED POULTRY MARKETS

Abstract

With the raise of socioeconomic status health conscious people are demanding quality food products at premium prices to maintain their health. This has led to the development of designer eggs and meat. Customized poultry farming is a new shift in poultry farming in terms of value-added products that can revolutionize the poultry industry. Using advanced technology to address customers-driven demands may support the industry in the 21st century. Designer/functional foods are nutraceutical and/or fortified/enriched or value-added foods that are currently gaining popularity throughout the globe. The designer meat and eggs are produced by manipulating the poultry feed via health boosting agents like omega fatty acids (omega 3, omega 6, omega 9 and conjugated linoleic acid, etc.), antioxidants, lutein, minerals, vitamins (B, D, E, and K, etc.), herbs or other health-promoting non- nutritional additives. Therefore this review article intends to bring forth the different nutritional manipulations for the production of designer meat and eggs for customized poultry products marketing and its future scope/prospects.